We’ve reimagined our Pivot platform, adding several new testing enhancements and completely renovating the way insights are processed, cleaned and delivered, making the entire platform both smarter and easier to use. The new version offers new formats to enhance our concept test process, added new question types to our behaviorally-driven surveys and created an automated presentation-style reporting platform that delivers post-test insights faster and more intuitively than ever before.
The new version includes:
- New testing formats to test new vs. current designs, new concepts against each other, and new products against category captains, either in isolation or as a brand line.
- Our brand new “Concept Performance Analysis” report that quickly identifies and presents the strongest performing items in a range of concepts
- Interactive concept ranking widget, allowing you to quickly look at specific key data points and rank your concepts the way you want
- Ability to filter your results on the fly using our dynamic filters
- Use any survey question as a filter in your results, whether it’s a screening question or part of our post-shopping behavioral survey
Pivot 4.0 is more agile, robust and more effective than previous versions but still embodies everything that made Pivot the most innovative platform on the market today. We use real consumers and employ multiple filters and tactics to ensure your data won’t be compromised by bots or AI. We catch and screen out lazy test takers, outliers and unhelpful responses to ensure that your data is as high quality as possible, and every test is reviewed and QC’d by a member of our team to ensure that your experience with Pivot and Designology is consistently great, every project you run. And, as always, the Designology studio is on hand to assist as needed with concept creation, adaptation and renderings. So whether you’re looking for a standalone consumer insights platform, or a full service solution, Pivot 4.0 delivers.
Try it risk-free! Contact us to ask about a discounted first test or pilot program, and let us prove to you what our growing client list already knows—Pivot is the most exciting and innovative CPG research solution on the market today.
Go back