New Brand Innovation

How do you define “Audacious?” Designology partnered with this fortune 100 intrapreneurial team to break all the big-company rules and bring a new brand to market testing and launch readiness in record time. Looking for insights into the functional beverage space, this cross-disciplinary innovation team engaged our partnership in MVP product development, rapid response consumer insights, and social-media and e-comm based viability testing to generate solid insights into the category in a matter of months.