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Hershey

Adaptation

Back to School Superhero Promo

What happens when you combine a ton of SKUs on a tight schedule, a strategic partnership between Hershey, Warner Bros and DC Comics, and everyone’s favorite chocolate brand? Designology to the rescue! We managed the transition from Hershey’s strategic agency, bringing the iconic back to school program through a 30+ SKU rollout, adaptive design for packaging and POP/POS, and kept everything on schedule. Who’s the super hero now?

Hershey Superman milk chocolate bar