Home
Work
About Us
Consumer Insights
Thinking
Schedule a demo
Client Login
Creating Smarter Brands
Our unique combo of being packaging designers with research capabilities?
Events
Watch now >Actionable Insights
More about Pivot >Interpreting insights data through a design lense. Designology has decades of experience working with big CPG clients, testing product and design concepts using “those” research platforms and methods. You know the ones. They’ve been the go-to for a lot of years. They’re nice and controlled, very clean, very sterile and predictable. But is that what the marketplace is like?
We wanted a research platform that would immerse consumers in real world noise and competition, grounding them in that shopping moment to move them from “survey mindset” into “shopper mindset”. Something that works early in the process, that could move faster and be more iterative. Oh yeah, and we wanted it to cost less. We couldn’t find the platform…so we built it.
Move Faster
There’s no data-dump here unless you ask for it. At the end of the study, we distill our findings into a simplified and concise report that answers the deeper questions and delivers real insights.
What sets us apart
Case Studies >The voice of the consumer is the key to unlocking a better, faster way of creating and adapting leadership brands, brands that have what it takes to excel in today’s fast-moving current of continuous innovation. We bring the consumer into everything we do because the age of what WE think is over; it’s about what THEY think.
We have decades of consumer packaged goods design experience......
Startups and Emerging Brands
You have no budget and often need data to support their brand when they meet with buyers. We created a simplified testing method to give entruprenaurs what they need at a reasonable price...
Mid-size CPG Brands
You need to optimize and grow while keeping other brands at bay...
Innovation Teams
For innovation to be effective, it needs to be fast. We empower your team to work quickly and confidently...
