DESIGN, ADAPTATION & ROLLOUT
MVP Brand Launch
The name implies speed, and the brand backstory delivers. This entrepreneurial company came to us with a product, 3 potential brand names, and 1 month to SIAL Paris where they planned to debut their brand to the world. In just 4 weeks the Designology team collaborated with them on broad range innovation, stimuli development, quick response consumer testing, corporate identity, branding & pack design, mockups, sell sheets, a brand website and the trade show graphics they needed to support the launch. How do you follow that success story? You develop a kids line of products that moves from kickoff to on-shelf at Walmart in 10 months!