Market Essentials Redesign

Save Mart wanted to repurpose their Market Essentials brand, taking it from a lackluster value brand pantry-filler lineup of poorly rated products to a paper products and household goods line that would be fresh, exciting and relevant to a younger consumer. The Designology team transformed the brand, created the “ME and My Life!” brand tagline, developed a fun, illustrative, bold-colored brand background and deployed the award-winning new brand across the new product lineup in record time.