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Consumers have a voice, and smart brands not only listen, they harness it to create engaging packaging, and to drive brand innovations with real human impact. If that’s your vision, Designology is your ace in the hole.
Find out what it's like to work with usInformed Beginnings
It all begins with Discovery. Grounded in brand positioning and strategy, guided by trend and category audits and shaped by data and insights, we shorten the design process by determining the right pathways to explore before any creative exploration begins.
Smarter Design
Having the right foundation means our initial creative options aren’t a shot in the dark. We strategically craft our design pathways around the “ways in” defined during the Discovery phase so that the first thing you look at isn’t 2 or 3 pretty pictures to react to, it’s 2 or 3 strategically positioned, legitimate brand options headed into round 1 testing when the real co-creation begins.
Consumer Co-creation
Those initial design options are strategically crafted to give consumers something to react to. Using our proprietary testing platform, we put several hundred of your typical shoppers into a realistic shopping environment and track everything they do as they interact with (or fail to) each of our design options. We then engage them in a dialogue with behaviorally-triggered questions and pull out everything necessary to create a winning design (which is often retested for validation and further dialogue).
Green Light
When the finished design is ready to go, we not only engineer the final production-ready packaging, we can roll out every consumer touchpoint necessary to ensure a solid and successful launch. From web to social, packaging to merch, brand toolkit and beyond, Designology delivers a turnkey launch package that supports brands of every size.
Bam Launch
When you’re a startup brand, you need to make opportunities count and get everything right the first time, while working within tight budgets. Designology’s unique combination of design and insights under one roof produces smarter, more successful brands (and brand launches), and our work with BAM is one of our favorite success stories.
Since Buckwheat Milk had never been launched before, one of the biggest challenges was the lack of consumer insights, so we grounded our creative process with a series of quick PIVOT tests to bring the voice of the consumer into the early stage design process. Consumer Co-Creation was the secret sauce, ensuring a solid launch when BAM hit shelves.
A true partner - I can’t recommend this amazing team highly enough!
Paige Hansen, BAM Buckwheat Milk founder
As a final verification that we were on the right track, we pressure tested our “Plant & Soil” design aesthetic against a more traditional appetite appeal image approach using PIVOT—and it was a big win for the non-traditional approach.
PIVOT is Designology’s revolutionary consumer insights platform, and it’s a key component of our mission to Create Smarter Brands. If you’re a brand owner, marketer or researcher looking for something new, check out what PIVOT (And Designology) can do for you.
