DESIGN, ADAPTATION & ROLLOUT
Halloween Air Freshener Cones
The Renuzit brand wanted to move away from cartoonish seasonal graphics and go bold with Halloween. Our journey began with seasonal audits and trend studies which led to a round of quick conceptual renderings supporting the sell-in process. Once a direction was selected, the Designology team developed immersive wrap-around graphics and custom illustrations, leading to an award-winning design and a huge step for the air care brand.